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Parallel Society Congress (PSC)

Role
Art Direction
Design Strategy
Printing Materials
Visual Design
Motion Graphics
Branding

PSC took place in Bangkok in November ’24 and brought together leaders, builders, and thinkers to explore alternative ways of living and organising, from pop-up communities and charter cities to decentralised technologies and governance models.

As part of a close-knit design team, I helped develop a bold visual language that could flow seamlessly across touchpoints and reflect the event’s experimental and provocative spirit. Through art direction and visual storytelling, I shaped the event identity and created a range of assets including printed posters, on-site agendas, signage, merchandise, social content, and motion graphics.


Tech highlights

Figma
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro

Moodboards & Ideas GenerationsEvery process starts with a moodboards and ideas generations. It’s a mix of research and experimentation using collaborative tools.

PSC was a real-life event with several activation spaces. We began by gathering ideas around what could happen in each area, with a strong focus on using space intentionally, not just visually, but as a tool for learning, participation, and creativity. Every zone was approached as an opportunity to educate, engage, and invite people to interact with the ideas behind the event.

Below are some of the initial moodboards, design thinking and Figma collaborations with the small design team I was part of.



GuidelinesDeveloping the PSC identity was like building a small brand. It required a clear set of brand guidelines to support both internal and external contributors and ensure consistency across all touchpoints.





Sponsorship DecksSponsorship decks were created in Figma Slides, allowing us to build a clean, flexible layout and easily collaborate with the team in real time.




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